A single burnt-orange tonal field, worked like tooled leather, carrying one loud idea with surprising discipline.

Design Story

The wraparound composition is built in tone-on-tone: cream and deep orange raised lettering, embossed stars, footballs, pennants and longhorn silhouettes scattered like a patch wall. The smiling cartoon longhorn in a cowboy hat and TEXAS jersey holds the upper focal panel, one finger raised, calm rather than kinetic. Beneath it, the stacked type block — HOOK 'EM, IT'S LONGHORNS SEASON! — steps down in scale and anchors the lower half, with a circular longhorn crest and EST. 1883 banner closing the vertical run. Restrained palette, high tonal contrast, no colour noise.

Use & Experience

On a tall tumbler silhouette the design reads front-first: mascot at eye level, typography at the grip zone, ornament filling the negative space so nothing looks stranded when the vessel turns. The handle sits in the same orange register, keeping the object visually whole. High carry presence, everyday styling — desk, stands, passenger seat.

Size & Capacity

Available capacity: 40 oz.

Team spirit, composed as a graphic object rather than a shout.